A name on every change. A record of every approval.
We plan, launch, and run your paid media. Every change is paused until a named person approves it — one of ours, or one of yours — and every approval is written to a record you can read and no one can edit, not even us. Your budget is capped in writing, with a circuit breaker behind it that can only ever pause spend. The fee is one flat monthly number, set by the ad budget you approve. Never a percentage.
The rules
01 / 06Every change waits for a name.
We run paid media on one rule: nothing reaches your ad account until a named person has approved it. A budget change, an ad paused or revived, a new campaign, a fresh piece of creative — each one is drafted with its reason attached and held, paused, until one of our principals or one of your people signs off on it by name.
Every approval is written to a record you can read at any time. Nothing in it can be edited or removed afterward, by you or by us. If you ever ask who changed what, and why, and when, the answer is already there.
Behind the approvals sits a budget cap you set in writing, and behind the cap a circuit breaker you authorize in advance, by name. It can do exactly one thing: pause spend. It can't raise a budget, launch anything, or move money. Our software watches the account and drafts the paperwork; it has no other way to touch your account. The calls are made by people.
- A proposed changePausesHeld, with its reason attached, until a person signs off
- A named personApprovesBy name — or it never runs
- The recordAppendsWrite-once. No edit path, even for us.
Services
02 / 06Paid media, creative, and the systems underneath.
Paid media
Planning, launch, and week-to-week management of your campaigns — Meta and beyond. Every change is paused until a named person approves it, every approval goes on a record you can read, and a written budget cap with a pause-only circuit breaker stands behind the spend. One of us answers for the account by name.
Creative
Every ad, offer, and headline is built to be tested. We track what is working and draft the move to scale it; a named person approves before anything in your account changes.
Custom software
If the system your business needs doesn't exist, we build it — review intelligence, booking flows, internal tools. Scoped and priced per project, and we'll tell you upfront if it isn't worth building.
How it works
03 / 06A free audit, then a priced engagement.
The audit — free
Email us and grant read access. We'll write up what your spend is actually doing and what we'd test first. The write-up is yours to keep either way.
The proposal — on paper
From the audit we propose the shape — what we'd run, what needs setting up, and what it costs. The monthly fee is a flat number set by the ad budget you approve, from the bands published in the questions below; the proposal says which band your account is in, why, and what the one-time setup will be. Every number is on paper before you owe anything.
The engagement — a name on every change
We run the account. Every change is paused until a named person — one of ours, or one of yours — approves it, every approval goes on the record you can read, and your budget cap and its pause-only circuit breaker are in force from the first day.
If the audit says your ads are fine, we'll say so, and that's the end of it.
The audit costs nothing and the write-up is yours to keep — even if you use it to run things without us.
The people
04 / 06Two principals. Every account.
Whoever else works on the account, a named principal is accountable for it and approves what ships, and you'll always know which one.
Jack Tusa
Jack runs growth and partnerships: the offers, the channels, the deals that move the number. Eight years in marketing across manufacturers, franchises, and retail — much of it automotive, all of it judged on sales. If a metric doesn't connect to revenue, he doesn't track it.
Luke Lehmann
Luke is the engineering half of the firm. He built the systems the firm runs on — the approval gate, the record, the budget caps and the pause-only circuit breaker, the reporting — and the rules they can't break: nothing spends without a named human approval, and the record of those approvals can't be edited, not even by us. He also builds the firm's other software.
We build alongside Kosign Media.
FAQ
05 / 06Cost, control, and what happens to your data.
Is software changing my account on its own?
No. Our software watches the account and drafts proposals; a named person approves each one before it reaches your account, and that approval is kept on a record you can read. The one exception is the circuit breaker you authorize in advance, and all it can do is pause spend. Nothing ships without a name attached.
What does it cost?
The audit is free, and the write-up is yours whether or not we go further.
If we do, the monthly fee is a flat number set by the ad budget you approve — never a percentage of it. With a monthly ad budget of $1,000 to $2,499 the fee is $900 a month; $2,500 to $5,999, $1,250; $6,000 to $14,999, $1,750; $15,000 to $24,999, $2,500; $25,000 to $49,999, $4,000. Above that we quote a flat number in the proposal. Every band includes the same things: a named person approving each change before it reaches your account, the record of every approval, a written budget cap with a pause-only circuit breaker, weekly and monthly reports, and ad-health monitoring. Your band only changes when you approve a budget that moves it, and the change takes effect the following month — up or down. Under about $1,000 a month in ad spend we'll usually tell you to keep it in-house.
There is a one-time setup fee, sized by what the audit finds. If your account passes the checklist in the audit, it's $500 to connect it — the approval record, your named approvers, the budget cap. If it needs building or rebuilding — tracking, conversion events, structure, first campaigns — it's $1,500, or $2,500 when there are two or more ad accounts or locations. Nothing is due when you sign: half when you're holding the written setup plan at the end of week one, half when the first approved campaign is live. These are our list prices, and the proposal repeats them for your account before you owe anything. The monthly fee starts the month something is live, runs three months, then month to month on thirty days' notice, and if you leave you keep the account, the pixel, the creative, and the record.
Three things we never charge: a percentage of your ad spend; a markup on media — you pay Meta directly from your own account, and ad dollars never appear on an invoice from us; and any fee tied to a lead, a call, a booking, or a sale.
We already have an agency.
Keep them. The audit doesn't ask you to fire anyone — run it, read it, and decide with numbers instead of a pitch.
What industries do you take?
Jack goes deepest in automotive. We take work where the outcome can be measured and a named person can stand behind every change.
Who actually does the work?
The people on this page, with a named principal on every account. Software monitors and drafts; the principal decides what ships.
What happens to our data?
Your ad accounts stay yours — we work inside them with access you grant and can revoke whenever you want. We keep the records our work produces (audits, reports, the log of approved changes) so you have a history, and we hold the access you grant until you revoke it. We don't sell data, move it between clients, or feed it into model training; our software sends account data to the AI models it calls only to do your work. Details are in the privacy policy.
Contact
06 / 06Get the audit.
- Jack Tusa · Growth & partnershipsjack@thejlcollective.com
- Luke Lehmann · Systems & engineeringluke@thejlcollective.com
Tell us what you sell, where you're spending, and roughly how much. We'll reply with what we'd need to see and how fast the write-up comes back. No deck and no sales call required — email is enough.
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