Our AI engine. A name on every change.
Strategy, execution, and management under one roof, on software we built ourselves. The engine watches your accounts, drafts the next move, and writes the audits and reports. It can't push a change to your account on its own. A named person approves every change — one of ours, or one of yours — and every approval is written to a record the platform can't alter. Software does the relentless part. People make the calls.
What we built
01 / 06Most agencies sell hours. We built software.
The engine connects to your ad accounts, your reviews, and your numbers. It flags waste, drafts campaigns, catches what's working while it's still working, and turns the Monday spreadsheet ritual into a report that writes itself.
We built the operating system — the planning, the guardrails, the approvals, the record. The models it calls are tools inside it, not the product.
It doesn't get bored and it doesn't miss a week. What it never does is act alone: every change ships with a human's name on it. That's why the work holds up.
- The engineProposesA change, with its reason attached
- A named principalApprovesBy name — or it never runs
- The recordAppendsWrite-once. No edit path, even for us.
Services
02 / 06Paid media, creative, and the systems underneath.
Paid media
Planning, launch, and week-to-week management of your campaigns — Meta and beyond. The engine watches the account and drafts the next move; one of us approves every change, and answers for it.
Creative
Every ad, offer, and headline is built to be tested. The engine ranks what is working and drafts the move to scale it; a named person approves before anything changes.
Custom software
If the system your business needs doesn't exist, we build it — review intelligence, booking flows, internal tools. Scoped and priced per project, and we'll tell you upfront if it isn't worth building.
How it works
03 / 06A free audit, then a priced engagement.
The audit — free
Email us and grant read access. We'll write up what your spend is actually doing and what we'd test first. The write-up is yours to keep either way.
The proposal — on paper
From the audit we propose the shape — what we'd run, what needs setting up, and what it costs. The monthly fee is a flat number set by the ad budget you approve, from the bands published in the questions below; the proposal says which band your account is in, why, and what the one-time setup will be. Every number is on paper before you owe anything.
The engagement — a name on every change
The engine watches, drafts, and reports. A named person — one of ours, or one of yours — approves each change before it ships, and you can see the record of every approval.
If the audit says your ads are fine, we'll say so, and that's the end of it.
The audit costs nothing and the write-up is yours to keep — even if you use it to run things without us.
The people
04 / 06Two principals. Every account.
Whoever else works on the account, a named principal is accountable for it and approves what ships, and you'll always know which one.
Jack Tusa
Jack runs growth and partnerships: the offers, the channels, the deals that move the number. Eight years in marketing across manufacturers, franchises, and retail — much of it automotive, all of it judged on sales. If a metric doesn't connect to revenue, he doesn't track it.
Luke Lehmann
Luke is the engineering half of the firm. He wrote the engine end to end — planning, creative, judging, spend circuit-breakers, reporting — and the rules it can't break: nothing spends without a named human approval, and the record of those approvals can't be edited, not even by us. He also builds the firm's other software, including this site.
We build alongside Kosign Media.
FAQ
05 / 06Cost, control, and what happens to your data.
So AI is running my account?
The engine drafts and flags. A named person approves before anything reaches your account, and that approval is kept on record where you can see it. Nothing ships without a name attached.
What does it cost?
The audit is free, and the write-up is yours whether or not we go further.
If we do, the monthly fee is a flat number set by the ad budget you approve — never a percentage of it. With a monthly ad budget of $1,000 to $2,499 the fee is $900 a month; $2,500 to $5,999, $1,250; $6,000 to $14,999, $1,750; $15,000 to $24,999, $2,500; $25,000 to $49,999, $4,000. Above that we quote a flat number in the proposal. Every band includes the same things: the engine reading your account and drafting changes, a named person approving each one before it reaches your account, the record of every approval, weekly and monthly reports, and ad-health monitoring. Your band only changes when you approve a budget that moves it, and the change takes effect the following month — up or down. Under about $1,000 a month in ad spend we'll usually tell you to keep it in-house.
There is a one-time setup fee, sized by what the audit finds. If your account passes the checklist in the audit, it's $500 to connect it — the approval record, your named approvers, the budget cap. If it needs building or rebuilding — tracking, conversion events, structure, first campaigns — it's $1,500, or $2,500 when there are two or more ad accounts or locations. Nothing is due when you sign: half when you're holding the written setup plan at the end of week one, half when the first approved campaign is live. These are our list prices, and the proposal repeats them for your account before you owe anything. The monthly fee starts the month something is live, runs three months, then month to month on thirty days' notice, and if you leave you keep the account, the pixel, the creative, and the record.
Three things we never charge: a percentage of your ad spend; a markup on media — you pay Meta directly from your own account, and ad dollars never appear on an invoice from us; and any fee tied to a lead, a call, a booking, or a sale.
We already have an agency.
Keep them. The audit doesn't ask you to fire anyone — run it, read it, and decide with numbers instead of a pitch.
What industries do you take?
Jack goes deepest in automotive. We take work where the outcome can be measured and a named person can stand behind every change.
Who actually does the work?
The people on this page, with a named principal on every account. The engine monitors and drafts; the principal decides what ships.
What happens to our data?
Your ad accounts stay yours — we work inside them with access you grant and can revoke whenever you want. We keep the records our work produces (audits, reports, the log of approved changes) so you have a history, and we hold the access you grant until you revoke it. We don't sell data, move it between clients, or feed it into model training; our software sends account data to the AI models it calls only to do your work. Details are in the privacy policy.
Contact
06 / 06Get the audit.
Tell us what you sell, where you're spending, and roughly how much. We'll reply with what we'd need to see and how fast the write-up comes back. No deck and no sales call required — email is enough.
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